![]() ![]() Ecto Cooler was a legitimately established Hi-C flavor, as ubiquitous as Cherry or Fruit Punch.Īs discussed in this older Dino Drac article, Ecto Cooler’s scope and tenure provided it with the chance to randomly turn up in a number of TV shows and movies. ![]() In effect, this was more than a simple “tie-in,” at least the by the definitions that we normally mean. There are people more than a decade younger than me who knew Ecto Cooler just as personally as I did! The drink’s extended production run also meant that multiple generations had a chance to grow obsessed with it. (Big can from Ecto Cooler’s later years!) That means that during the lull between The Real Ghostbusters and Extreme Ghostbusters, when very little was being done with the Ghostbusters brand, Slimer was somehow STILL pleading his case from ten billion Hi-C labels. Conceived as the sort of promotional tie-in that generally has a short shelf life, the drink managed to stay in production until at least 1997! We gravitated towards it as if by supernatural forces.Įcto Cooler was an unusual success story. For people of certain ages and inclinations, Ecto Cooler was the tie that bound us all. The mix of orange and tangerine fruit juices was pleasant enough, but it was really the idea of this being edible ectoplasm that drove us wild. In fact, Ecto Cooler was merely a rebranding of their existing Citrus Cooler Drink, which looked and tasted exactly the same, and was even spotted in television commercials mere months before Ecto Cooler hit the shelves! Less known is that this actually wasn’t some wholly new flavor from Hi-C. (You’ll notice that Ecto Cooler was promoted more as “Slimer’s drink” than a “Ghostbusters drink.”) In any event, between the animated series and the live action sequel, Slimer’s popularity was booming. While most have attributed this to the success of The Real Ghostbusters, the drink’s arrival seems equally linked to the theatrical debut of Ghostbusters II. If it’s indeed on its way back, I thought now would be the perfect time to walk you through the (mostly) complete history of this magnificent, galvanizing beverage… This, of course, is the biggest motherfucking news in the history of everything.Īs many of you know, Ecto Cooler has been the “totem item” of everything I’ve done online for the past 15 years. I suspect that official word with trickle down soon enough, but given that the whole internet is presently ablaze with Ecto Cooler excitement, I don’t see how they couldn’t do it now. This trademark renewal does not in of itself guarantee Ecto Cooler’s return, but given the timing, it sure sounds that way! Besides, many of us already felt that this was a can’t-miss opportunity and a now-or-never situation: Ghostbusters is suddenly a very hot brand again, and interest in Ecto Cooler is at an all-time high. Midway through Thanksgiving, the news broke: Coca-Cola has renewed its trademark for Ecto Cooler, signaling mass speculation that the ghoulish green beverage just might be returning as part of the Ghostbusters reboot push. But it stayed around for a decade, to everyone's pleasure, before it was officially discontinued in 2001.The Mostly-Complete History of Ecto Cooler. According to CNN Money, the drink was meant to look a lot like the ectoplasm from green entities like Slimer, a ghost that needed to be busted who appears in the movies.Īccording to the Coca-Cola Company's website, the drink was originally slated for promotional purposes and intended to only be around for a short time. Thus, the 1984 hit starring Bill Murray birthed a tie-in drink from Hi-C in 1987. The Ghostbusters movies pretty much defined the '80s. But allow me to fill the uninitiated in, if you're not in the fan base of the now-elusive ghoulish green drink: To be honest, I myself only enjoyed these Hi-C drinks for a couple years before they went away at the very beginning of the 2000s, just before Coca-Cola stopped producing them. Thanks to the recent Ghostbusters reboot, finding where to buy Hi-C Ecto Cooler today is actually a lot easier than you think - that said, it will definitely cost you more than it did when it first hit the scene.Ĭonsidering this drink was first introduced in 1987, I'm aware that younger, non-millennials are probably scratching their heads wondering what everyone's screeching about. But it's true - every '80s and '90s kid's dream really did come true. ![]() ![]() If you've heard rumors that Hi-C Ecto Cooler is still alive and well, you were probably skeptical. ![]()
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